The Best Day To Send Email Newsletters
The optimal sending time is often dependent on what the content
of your email is and who the audience is.
Where are people likely to read your newsletter (home or business)?
Is the email announcing an event? Timing is everything.
Try splitting your email subscriber list into two parts and send
one email to the first half and another email to the second and
test your response rates.
The best day varies greatly based on audience. Research suggests
that for business focused messages the best day is Tuesday, and
if your audience is consumers, the best day is Thursday. In terms
of times of day, mid-morning has traditionally been one of the preferred
Monday or Friday?
Email firm ExactTarget released a study on the effectiveness of
email campaigns relative to the days of the week emails are sent.
Several earlier studies suggested that Monday and Tuesday have been
the most effective days of the week. But the new study suggests
that the best day for opening emails aren't necessarily the best
days for conversions. Further complicating things, ExactTarget showed
that its own results matched a MarketingSherpa study published in
July, yet after that MarketingSherpa study was released, so many
emails were sent on Monday that the day came to be ranked fifth
or sixth for subsequent quarters. ExactTarget found that emails
sent Wednesday through Friday maximized open rates. Weekends tended
to earn the most clicks per open, perhaps because only about three
percent of emails are sent during that lull period. (Source)