Link tracking tells you who your subscribers are and what percent
of them click on your link after you send a mailing. You get a list
with email addresses along with the date, time, and number of times
that they clicked on your link.
You are not required to specify what links are
to be tracked. Any link with the format href= “LinkHere”
is automatically tracked by TornadoEmail as long as you check “include
link tracking” when sending a mailing.
To view link tracking, click on “Message
Archive” or “Archive/Stats” on the menu at the
top. Click on “i” beside a message to read its statistics.
Click on “View” right beside “Link Stats.”
A bar graph tells you how many viewers clicked on your link. Click
on the link above to continue viewing statistics.
Here you can create a new list featuring responsive
subscribers who clicked on the link. You can also export this list
to a .CSV file and work on it using Excel. You can create a pie
graph display your “15 Most Popular” links in the report
generator to the right.