Read / Open Tracking
When this feature is turned on during a mailing you build statistics
each time a user opens and reads your HTML or multi-format mailings.
To view this feature, click on “Message Archive” or
“Archive/Stats” on the menu at the top. Click on “i”
beside a message to read its statistics. Your Read/ Open statistics
are beside “Reads” at the top of the screen.
Each time a user opens an email it’s counted
as a read. Click on the number of reads for greater detail.
Here you can view statistics detailing which
users open and read your mailing, when, and how many times.
As with link tracking you can then create a
list based on those statistics and export the list to a .CSV file
for further work on programs like Excel.